It’s been a crazy few weeks and we are happy to announce the merger of agencies EMCGPR and DTM (Direct to Market) to become PIVOTAL Communications. Directors of both companies Liz McGonigal (EMCGPR) and Martin Hayes (DTM) are delighted about it. Bringing the companies together is exciting for all involved here and as you can imagine everyone is working hard ahead of the launch of PIVOTAL Communications.

We also recently won the Brown Thomas Loyalty card pitch known as ‘Brown Thomas Black’ which has been up and running since the mid October.  They then asked if we would be interested in pitching for the Loyalty Card call service lines which we jumped at and won! (It was a good month)

With a start date for Brown Thomas of the 5^th of October we have had little chance to develop our own brand PIVOTAL.  Catching up now and working towards launch; we’ve been gathering a survey of 20+ year olds – over 800 of them! Our respondents are covering topics which include brand likes and dislikes, internet habits, social interaction and, of course, politics. It’s thrown up some very interesting results.

It seems blogs, Twitter and Brands on social media sites don’t matter to the target audience of many brands today. Watch out here for more information. For the full release read more here…..

MERGER AND NEW ACCOUNT WIN FOR PIVOTAL COMMUNICATIONS

Do blogs, Twitter and Facebook count? 80% of 20 – 35 year olds think not!

The directors of EMCGPR and DTM (Direct to Market) Liz McGonigal and Martin Hayes are delighted to announce the merger of their two brands in the creation of PIVOTAL Communications.

With the merger announcement, PIVOTAL is also happy to publicise that the company has been awarded the Brown Thomas Loyalty Card customer acquisition campaign ‘Brown Thomas Black’.  The campaign, which launched in-store in October, was a competitive pitch.  Key factors for being awarded the account was the ownership, standard, experience and price competitive elements of the programme. The account provided PIVOTAL with the opportunity to successfully pitch for and operate the Brown Thomas Loyalty Line, a premium customer care centre supporting Brown Thomas customer loyalty requirements.

Ahead of launch, PIVOTAL are currently undertaking an extensive survey using 800 – 1000 respondents covering topics which include brand likes and dislikes, internet habits, social interaction and, of course, politics.

This PIVOTAL extensive survey focuses on the attitudes of those aged 20 to 35 to online marketing.  PIVOTAL has discovered from early respondents that a massive 80% don’t twitter, don’t read or write blogs and don’t want to be hit by branding when they are interacting with their friends on their social media sites, such as Facebook etc. (complete results will be announced in December).

Communications director Liz McGonigal believes, “Online PR and brand targeting is still relatively new to many in Ireland, and, while a necessary component of any communications strategy has to be online, if you ignore the basics and walk away from the traditional, you will lose the longevity that sees many brands survive difficult economic times.  The web is fast, its transient and its disloyal. Its motto and ethos seems to be always on the lookout for the next best.  Our advice is to make sure your brand stands the test of time, is the next best and remains the best for quality, for price and for your customers!”

The combining of EMCGPR and DTM to PIVOTAL Communications will enhance the high level of client services they currently offer and strengthen their ability to consistently meet marketing goals and objectives. PR and customer acquisition programmes are key factors in today’s markets for all brands and companies. The directors of PIVOTAL have over three decades of experience in driving strategy and delivering results.

Firm believers in the traditional methods of PR and promotions while ensuring a balanced online focus, PIVOTAL will provide tangible results for its clients. Getting the product into the hands of the target consumer help drive sales, heighten awareness and will maintain strong customer loyalty.

Since its inception in June 2008 EMCGPR has raised the profile of ICOS; launched the Michael Collins musical dramatisation for the Cork Opera House; developed the Kerry Foods dairy brands both on and offline; devised and implemented the new look and feel for Festina Lente and Aboutime, (increased training member numbers and customer sales respectively); launched the prostate cancer booklet for Astellas Pharma and recently supported Astellas Pharma in their win at the IMT awards for our programme on urology entitled “Water-works”.

DTM has an impressive history of working with a list of high quality brands and accounts including, Glenisk, Innocent Smoothies, MBNA, GU, Kopperberg, Spirit Retail Marketing Group, Ben & Jerry’s and Nivea. The merger and Brown Thomas account win is an excellent way to celebrate the PIVOTAL brand and a great boost in which to head into the New Year.

For further information, please contact Liz McGonigal/Mary Cahill: 01 6697684