Posted by: pivotalcommunications on: December 21, 2011
Last week I was at a friend’s house and chatted to their five-year-old daughter about what she likes doing. She liked books, films not so much, but she had no difficulty rattling off her four favourite websites and then, with the skill of an IT Support specialist, cut through the internet like butter in her [...]
Posted by: pivotalcommunications on: December 9, 2011
by Ben Moore What does the Turner Prize have to do with Christmas shopping? The Turner Prize The Turner Prize for contemporary art will be announced on Monday, one of the artists short listed is George Shaw whose incredible paintings capturing his childhood realities are worth a browse. This led me to think about augmented reality. Have [...]
Posted by: pivotalcommunications on: November 17, 2011
By Ben Moore Woody Allen “I was thrown out of college for cheating on the metaphysics exam; I looked into the soul of the boy sitting next to me.” Woody Allen Woody Allen doesn’t need to market himself any more because, like any good product, he built up his reputation. He began writing jokes, then [...]
Posted by: pivotalcommunications on: November 11, 2011
By Ben Moore Actors are the people who perform reinvention best, then Musicians, perhaps celebrities and lastly maybe politicians. It is businesses who often get it wrong when it comes to reinventing their brand image, product offering or simple their logo. For me Reality shows broke television, even though I do admit I have been sucked [...]
Posted by: pivotalcommunications on: November 4, 2011
By Ben Moore Spam was bad enough when it was called junk mail and fell through our post boxes (if you were quiet enough you could almost hear the forests shrinking). So at least one of the advantages of spam emails is that we can now filter it out but still (every now and again) [...]
